Go to Kickstarter

See.
Seek.
Shoot.

See.
Seek.
Shoot.

Forma helps you see more possibilities, seek stronger compositions, and shoot with greater confidence.
Forma helps you see more possibilities, seek stronger compositions, and shoot with greater confidence.
Product Image

Your Vision, Made Stronger

Forma is a multi-format analog viewfinder that uses swappable frameline cards made for the lenses and formats you shoot. With one eye on the scene and the other looking through Forma, the two images merge and framelines appear over the real world — floating in front of you.

Your Vision, Made Stronger

Forma is a multi-format analog viewfinder that uses swappable frameline cards made for the lenses and formats you shoot. With one eye on the scene and the other looking through Forma, the two images merge and framelines appear over the real world — floating in front of you.

Seek More

A scouting and lens comparison tool when worn around your neck.

Seek More

A scouting and lens comparison tool when worn around your neck.

Shoot Better

A both-eyes-open viewfinder when mounted on your camera.

Shoot Better

A both-eyes-open viewfinder when mounted on your camera.

What Other Photographers Are Saying

What Other Photographers Are Saying

What Other Photographers Are Saying

“Forma is spot on… I never had to move my tripod an inch.”

“Forma is spot on… I never had to move my tripod an inch.”

“Forma is spot on… I never had to move my tripod an inch.”


James Holland

@analog_survives

Landscape & large-format film photographer, Utah

“I was amazed at how clearly I could see the field of view corresponding to the focal length of the lens.”

“I was amazed at how clearly I could see the field of view corresponding to the focal length of the lens.”

Kazutoshi Yoshimura

@kazyoshimura

Award-winning Japanese photographer & author

"Super happy with it and it's definitely a mainstay for me with large format moving forward."

"Super happy with it and it's definitely a mainstay for me with large format moving forward."

Jon Stars

@jonstars

Commercial & editorial photographer, Los Angeles.

Forma in 2 Minutes

Truly universal viewfinder

One finder, countless lenses

Framelines Tailored to Your Kit

Framelines Tailored to Your Kit

Forma uses interchangeable frameline cards made for the cameras, formats, aspect ratios, and focal lengths you actually shoot.

From 35mm and medium format to large format, panoramic, and specialty systems, one Forma can adapt to different kits simply by changing the card.

Choose single-frameline cards for the cleanest scouting experience, dual-frameline cards for direct focal-length comparisons, or have custom cards made for your exact setup — with focal lengths as wide as 24mm on 35mm full-frame.



Forma uses interchangeable frameline cards made for the cameras, formats, aspect ratios, and focal lengths you actually shoot.

From 35mm and medium format to large format, panoramic, and specialty systems, one Forma can adapt to different kits simply by changing the card.

Choose single-frameline cards for the cleanest scouting experience, dual-frameline cards for direct focal-length comparisons, or have custom cards made for your exact setup — with focal lengths as wide as 24mm on 35mm full-frame.



Multi-Format System

One finder, many formats

Custom Framelines

Made for your lenses

Made to come with you

Built to come with you

Designed to Be Used, Built to Last

Designed to Be Used, Built to Last

Forma weighs about the same as a roll of 35mm film, so you can wear it around your neck all day and barely notice it’s there. A quick-release dovetail plate lets it move from neck strap to camera shoe in seconds. 

Made from 3D-printed carbon-fiber composite, it feels light but sturdy — the kind of tool that belongs in your bag, ready whenever the scene starts to reveal itself.

Forma weighs about the same as a roll of 35mm film, so you can wear it around your neck all day and barely notice it’s there. A quick-release dovetail plate lets it move from neck strap to camera shoe in seconds. 

Made from 3D-printed carbon-fiber composite, it feels light but sturdy — the kind of tool that belongs in your bag, ready whenever the scene starts to reveal itself.

Only 30g

Wear it all day

Carbon-Fiber Composite

Light, rigid, field-ready

Forma

Now LIVE on Kickstarter! Early Bird kits from C$55.

Go to Kickstarter

Reimagining a classic

A classic idea, reimangined

A Proven Way of Seeing

A Proven Way of Seeing

75 years ago, the Voigtländer Kontur became loved because it let photographers compose with both eyes open, seeing bright framelines floating over the real world instead of looking through a traditional finder.

Forma builds on that same proven idea — then liberates it from the confines of a camera shoe and a fixed focal length.


75 years ago, the Voigtländer Kontur became loved because it let photographers compose with both eyes open, seeing bright framelines floating over the real world instead of looking through a traditional finder.

Forma builds on that same proven idea — then liberates it from the confines of a camera shoe and a fixed focal length.


Proven Since 1951

A historical gem

Reimagined for Today

Freed from fixed limits

LED Backlighting

Press the center of the diffuser to instantly illuminate your framelines.

Ambient Contrast Gels

Add gels to maintain perfect frameline visibility in any environment.

Quick-Release Dovetail

Securely lock Forma around your neck or on your camera.

Quick-Release Dovetail

Securely lock Forma around your neck or on your camera.

Parallax Correction

Flip the frameline card to engage the parallax corrected position.

Parallax Correction

Flip the frameline card to engage the parallax corrected position.

Adjustable Foot

Move it forwards or backwards for optimal eye positioning.

Adjustable Foot

Move it forwards or backwards for optimal eye positioning.

Dual Shoe Profiles

Rotate the foot for a better fit across different camera shoes.

Dual Shoe Profiles

Rotate the foot for a better fit across different camera shoes.

Forma in the Field — Lee Pengelly

Forma in the Field — Lee Pengelly

Forma in 2 Minutes

Forma in the Field — Kaz Yoshimura

Forma in the Field — Kaz Yoshimura

Shoot with confidence

Make Your Best Work

Make Your Best Work

Forma started with one simple goal: help photographers spend more time seeing, exploring, and making their best work.

That means making it easier to find strong compositions, faster to choose the right focal length, and simpler to work within a busy scene. Whether you’re carrying a 35mm camera through the street, scouting with medium format, or deciding where to set up an 8x10 camera, Forma helps you make creative decisions with confidence.

Built through real use, countless refinements, and one clear purpose, our patent-pending viewfinder helps you recognize and frame promising photographs while staying connected to the world around you — without the tunnel vision of a traditional finder or the digitized experience of a phone app pulling you away from your flow.

Forma started with one simple goal: help photographers spend more time seeing, exploring, and making their best work.

That means making it easier to find strong compositions, faster to choose the right focal length, and simpler to work within a busy scene. Whether you’re carrying a 35mm camera through the street, scouting with medium format, or deciding where to set up an 8x10 camera, Forma helps you make creative decisions with confidence.

Built through real use, countless refinements, and one clear purpose, our patent-pending viewfinder helps you recognize and frame promising photographs while staying connected to the world around you — without the tunnel vision of a traditional finder or the digitized experience of a phone app pulling you away from your flow.

Forma

Now LIVE on Kickstarter! Early Bird kits from C$55.

Go to Kickstarter

Master Your Glass

Practice precise seeing anywhere, anytime.

Truly Universal

Built to stay useful as your lenses and formats change.

Reality, Augmented

Framelines float over the real world while you stay aware of the scene around you.

No Light Lost

Uses your naked eye for the brightest natural viewing experience possible.

More to Explore

Optional composition cards help train your eye and sharpen your creative vision.

F.A.Q

Everything You Need to Know About Forma

Everything You Need to Know About Forma

How it works, what it fits, and how it helps you see the frame before setting up the camera.

How it works, what it fits, and how it helps you see the frame before setting up the camera.

Ask a Question!

How does Forma work?

How accurate are the framelines?

How does parallax correction work?

What focal lengths are supported?

What film formats are supported?

Is Forma useful for beginners?

Does it work if I wear glasses?

How visible are the framelines indoors?

Cta Image

Now LIVE on Kickstarter

See Beyond the Obvious

Forma is officially LIVE on Kickstarter! Discover new compositions, compare lenses, and find your frame before setting up your camera.

Go to Kickstarter

Cta Image

Now LIVE on Kickstarter

See Beyond the Obvious

Forma is officially LIVE on Kickstarter! Discover new compositions, compare lenses, and find your frame before setting up your camera.

Go to Kickstarter

Cta Image

Now LIVE on Kickstarter

See Beyond the Obvious

Forma is officially LIVE on Kickstarter! Discover new compositions, compare lenses, and find your frame before setting up your camera.

Go to Kickstarter